Macabre Grimoire Chapter 25 Edward Bernays

Macabre Grimoire Chapter 25 Edward Bernays
Hosts Ari Show, Robert Mehling, and Travis Nye
Produced by Robert Mehling
Voice Over by Dave Holly
Opening Theme Enhance Your Starry Night by Mouthful of Bees

“Propaganda is the executive arm of the invisible government.” – From Propaganda, by Edward Bernays, 1928

Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as “the father of public relations”. Bernays was named one of the 100 most influential Americans of the 20th century by Life.

Some of his more well known accomplishments:
-convincing American men to ignore the feminine stereotype of bracelets and see wrist watches as more “manly” and practical than pocket watches;

-making smoking in public socially acceptable for women;

-promoting the first NAACP convention in Atlanta, Georgia without triggering any violence or counter-demonstrations;

-popularizing Ivory soap;

-helping to re-elect Calvin Coolidge;

-orchestrating the nationwide Light’s Golden Jubilee honoring Thomas Edison on the 50th anniversary of his invention of electric light;

-making bacon and eggs a popular American breakfast;

-convincing Americans who were concerned about consuming too much alcohol that beer was the “beverage of moderation;”

-persuading William Paley to expand and emphasize news coverage on his then-new CBS Radio Network;
directing publicity for the 1939 World’s Fair;

-engineering the overthrow of a socialist government in Guatemala;

-warning germ-conscious consumers that disposable cups were the most sanitary drinking vessel;

-persuading Americans that water fluoridation is safe and beneficial to their health.


About the Author
Macabre Grimoire is a podcast of paranormal and mystery exploration. Psychic/medium Ari Show, magician Travis Nye, and historian Robert Mehling delve into the dark places where mysteries go unsolved, events go unexplained, and the line between legend and fact becomes obscured. Whether you're a skeptic, believer or something in between, the Macabre Grimoire will change the way you see the world.